Marketing + Creative Co.
Still in bloom, built to grow.
Branding, web design, and business therapy for wellness pros and small businesses who'd rather stand out than blend in.
Based in Ontario, Canada. Serving clients worldwide, currently welcoming new clients.
Brand clarity that sounds like you
Websites that do a real job
Marketing support without the chaos
Business therapy for stuck seasons
Brand clarity that sounds like you
Websites that do a real job
Marketing support without the chaos
Business therapy for stuck seasons
The useful stuff your business actually needs.
You do not need ten disconnected vendors and a folder full of half-finished ideas. Waves brings brand, web, marketing, and practical business guidance into one clear plan.
Brand foundations
Build a visual and verbal identity that feels unmistakably yours, then turn it into a system you can use without second-guessing every post.
Brand direction and positioning
Visual identity and graphic systems
Copy direction and launch assets
Web + digital
Design a website that is easy to understand, easy to navigate, and easy to grow. Beautiful is the baseline. Useful is the point.
Strategy-led website design
SEO-ready structure and content flow
Sales pages, community pages, and funnels
Business therapy
Untangle the parts of business that feel heavier than they should. Together we find the real friction, make a plan, and build momentum you can sustain.
Offer and service clarity
Marketing support and strategy
Workflows, priorities, and next-step planning
Good business can feel lighter.
I built Waves Company for people who care deeply about their work but are tired of carrying every decision alone. My job is part strategist, part designer, part sounding board. We look at what your business needs now, what can wait, and what will make the biggest difference.
“Your voice is not the thing to edit out. It is the thing we build around.”
That means clear recommendations, collaborative design, and a process with enough structure to keep moving without sanding off the personality that made your business worth noticing in the first place.
When the brand problem is really a business problem.
Sometimes the website is not the real issue. Maybe your offer has shifted, your audience changed, or your business outgrew the version of you who built it. Business therapy creates room to sort that out before we rush into another redesign.
01
Unpack
We name what feels unclear, heavy, or out of sync.
02
Reframe
We separate the signal from the noise and choose what matters.
03
Build
We turn the clarity into practical brand, web, or marketing moves.
We work best with people building something human.
From solo practitioners to small teams, the common thread is care. You want your business to grow without turning into something stiff, generic, or impossible to manage.
Leaders + helpers
Therapists, coaches, educators, wellness practitioners, community builders, and service professionals who need the brand to feel as thoughtful as the work.
Soulful entrepreneurs
Founders with big ideas, too many tabs open, and a strong instinct for what they want, even if they need help translating it into a cohesive business.
Small local businesses
Studios, shops, makers, restaurants, and neighborhood brands ready for a digital presence that matches the energy people already love in person.
New chapters
Startups, pivots, side projects becoming real businesses, and established founders who know the old version no longer fits.
“The goal is not to make your business look bigger. It is to make it feel clearer, more capable, and more like you.”
Waves Company approach
A brand can be soft and still be clear.
For HQ Therapy, the goal was to translate a gentle, supportive experience into a website that helped visitors understand the services quickly and feel comfortable taking the next step.
Brand Direction
Web Design
Content Flow
Launch Support
The result was a grounded digital presence with a stronger hierarchy, clearer service pathways, and a visual system that felt human rather than clinical.
Our clients 5-star feedback
I initially approached to Nicole to support my goal in starting and branding a private practice clinic from scratch and creating a website. Nicole made me feel heard and seen throughout the entire process. She brought an energy that inspired me to think outside the box and push myself professionally and personally. At the core of everything, Nicole was human and always started every call every communication with checking in how I was feeling and where I was at in that moment. Nicole made my vision come to life. We started with nothing, just a dream and a passion to help as many people as possible and Nicole made this happen. We did everything, from branding, to creating the perfect name and developing a website that is perfectly captures what I had in mind and more. I couldn’t have done it without you Nicole!
Ashley Statham
Nurturing Roots Therapy
I was invited to the platform as a copywriter to contribute to a shared community site build. Being new to the platform functionality, and with limited time to contribute, I was hoping for a quick on-boarding experience. However, as soon as I met Nicole, I knew the UX/UI would be different from any other site build experience I had encountered — from a trusted partner standpoint.Nicole is kind & patient beyond belief; any content challenge was met with a listening ear, and then potential solutions, always offering to have a follow-up 1:1 to work through enhancements. Truly amazing and appreciated.I can’t recommend Nicole enough from a partner perspective or technical expertise. Anyone would be lucky to work, and learn, from her.
Stephanie Derham
Wing Women
Say hello to a new way of doing business.
If you are building, reworking, or untangling something, start here. Share what you are working on, what feels messy, and what you would love to feel easier three months from now.
No polished brief required. A real sentence is enough.